Quenching Thirst Through Sports Marketing

Gerald Johnson

The author, from Dr Pepper/Seven Up Inc, describes how his company goes about developing its events marketing - with particular reference to intercollegiate athletics in USA.

Quenching Thirst Through Sports Marketing

Miscellaneous Data

Gerald JohnsonDr. Pepper/Seven Up, Inc.

 

It's billion of dollars, thousands of people, hundreds of products, and very competitive!
What is it? Soft Drinks!
'A refreshment machine that quenches your thirst one beverage at a time.'

It's a business where good people, icon brands, strategy, innovation, retail partnerships, bottler alliances, and 'unique customer experiences' rule.

The major players in this dynamic business, Dr Pepper/Seven Up, Inc., Coke and Pepsi compete to increase share and grow volume...

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