New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate.

New data collection techniques

Hip or hype?

Rana Tassabehji Bradford University School of Management; and Business IT Enterprise LtdRussell King OAG Worldwide andMarian Sudbury Business and Market Research Ltd

INTRODUCTION

Internet research is widely seen within the market research industry as the purveyor of huge savings and increased speed in data collection. Every client-side researcher would like to see its impact on their bottom line. ESOMAR estimates that 30% of research globally will be carried out on the Internet by 2010 (Research Today, June 2001). Yet there is remarkably little noise about successful business-to-business...

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