The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public's acceptance of survey research.

The research industry's waning relationship with the respondent

Why fewer people are taking part in surveys and what we can do

William MacElroy President, Modalis Research Technologies, Inc.; and President, Interactive Marketing Research Organization (IMRO), United States.Ed Erickson VP Accounts, Modalis Research Technologies, Inc., United States.Mary Monroe VP Accounts, Modalis Research Technologies, Inc., United States.Donna Victoria VP Accounts, Modalis Research Technologies, Inc., United States. andFred Bové EVP North American Accounts, Modalis Research Technologies, Inc., United States.

OVERVIEW OF RESEARCH

Many industry organizations (ESOMAR, CASRO, CMOR, MRA, AMA, IMRO, etc.) have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands