Fasten your seat belts, we are going on a digital ride.

Randall G. Emond

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by 'networking'.

Fasten Your Seat Belts, We Are Going On A Digital Ride

Impact on market research and planning in a global company

Randall G. Emond Senior Vice President, Worldwide Director – Consumer and Market Intelligence, Philips Consumer Electronics, The Netherlands

INTRODUCTION

In a company whose future success and shareholder value is truly relying on 'networking' in many forms, Philips is boldly heading for change and is taking the lead in defining new environments for consumers.

The consumer marketing and research community within Philips is transforming itself dramatically in several ways. As director, I am faced with a situation that feels...

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