Ya Sheikh, let me sell you a camel
Marketing in a bazaar where West meets Middle East
Dipen Mehta NFO Merac andDaksha Desai NFO Merac
YA SHEIKH, LET ME SELL YOU A |
MARKETING IN A BAZAAR WHERE WEST MEETS MIDDLE EAST |
CHANGING TRENDS - THE CONTEXTUAL BACKDROP
The Middle East region has been in the limelight for a variety of reasons – including the fluctuation in the price of oil, political turmoil etc. The Arab society is relatively young, not only in terms of age, with 65% of the population below the age of 25, but...