Raising diary response among young people

Marion Appel

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates.

Raising diary response among young people

E–diaries, phone motivation and incentives

Marion Appel Intomart B.V

INTRODUCTION

In the Netherlands, radio audience measurement is carried out by means of paper diaries with pre-printed radio stations (16 regional versions; eight regions with two different station orders in each). More than 15,000 people are initially recruited of whom on average 9,000 return their diaries. Panellists are asked to cooperate during one year; every two months, they receive a weekly diary. After six diaries, panellists are replaced. Recruitment for panel membership is done by telephone, and face-to-face interviews, as part of the interviews...

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