The prognosis of the past and the remembrance of the future.

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs.

The Prognosis Of The Past And The Remembrance Of The Future

Public opinion and history in the political transition of Mexico at the end of the century

Alejandro Garnica Andrade VP Planning and Research, CAZA de Estrategias, Mexico.

INTRODUCTION

During most of the 20th century there was no tradition in Mexico of surveying public opinion and social affairs. Aside from isolated experiences, the fields of sociology and applied social research did not cultivate public opinion measuring as an element for analyzing and/or forming public policies.

That lack of tradition was caused mostly by the de facto monopolization...

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