Improving market researcher's contribution to business decision making

David Smith

This paper - in the form of a ten-step guide - is aimed at helping improve the quality of information-based business decision making.

Improving Market Researchers' Contribution To Business Decision Making

David SmithDVL Smith Ltd

INTRODUCTION

This paper – in the form of a ten step guide – is aimed at helping improve the quality of information-based business decision making.

  • Step one: design your research study with decision making action in mind.
  • Step two: manage decision makers' (information-based) decision making expectations.
  • Step three: reassure decision makers that implicit management hunch and intuition can take its rightful place alongside the explicit research evidence.
  • Step four: develop analytical frameworks and models that allow the latest (ad hoc) research evidence to be placed in the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands