A quality of reading survey

Guy Consterdine

A Quality of Reading Survey (QRS) was published in the United Kingdom in November 2000, covering 242 magazines, newspapers and newspaper supplements.

QRS 2000

A quality of reading survey

Guy Consterdine Research Consultant to PPA and head of Guy Consterdine Associates, United Kingdom.

1. INTRODUCTION

A Quality of Reading Survey (QRS) was published in the United Kingdom in November 2000, following the pioneering QRS published in 1998. One of the themes of this paper concerns the lessons learned from the 1998 QRS and the way they influenced the design and implementation of the new study.

Long before 1998 it had been recognised that average issue readership, as measured by the National Readership Survey (NRS), was a basic currency that needed to...

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