Keep Your Hands Off My Wallet Until You Get Into My Life
The Brand Ethnography
Cecília Russo Planning Director, Jaime Troiano, Brazil andJaime Troiano Managing Director, Jaime Troiano, Brazil
INTRODUCTION
Fernando Pessoa, one of the greatest poets in the Portuguese language, says the following in his 'The Keeper of Sheep':
'The Tejo is more beautiful than the river that runs through my village. But the Tejo is not more beautiful than the river that runs through my village Because the Tejo is not the river that runs through my village.'
Brand Ethnography is...