Doing Business at 'warp speed'

Glenn Farquhar and Doris Pozzi

In order to answer questions concerning factors affecting click-through rate and to compare them to factors affecting intention to click and attitude toward the ad, the authors of this paper summarize two separate studies that they have performed.

Doing Busines at 'warp speed'

The Australian experience of convergence

Doris PozziTelstra Corporation and Glenn FarquharTelstra Corporation

INTRODUCTION

Australian's road to convergence has been swift and action-packed. Telstra Corporation Limited, the country's largest telecommunications company, has played a big part in making it happen as well as being impacted by the changes that have brought about the convergence business.

STATISTICS ON AUSTRALIA

Australia is one of the world's most sophisticated electronic communications markets, a market ripe for convergence. The customer base in Australia is rapidly becoming more demanding and more sophisticated, with take up rates in...

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