Classified advertising and the regional press

Camille Joseph

The author reviews the position of the regional press within the total media market and shows a breakdown of revenue by category which emphasises the importance of recruitment to the medium.

Classified advertising and the Regional Press

Camille JosephNewspaper Society

The Newspaper Society (NS) is the voice of the UK's regional and local press, and represents an influential and dynamic industry that produced 2,833.5 million of ad revenue in 2001.

The regional press is the second largest ad medium after TV, and classified advertising (such as situations vacant and motors) continues to represent around twothirds of its overall advertising expenditure (Exhibit 1 and Table 1).

Table 1: Regional press ad expenditure: /millions

Ad type	Expenditure (/millions)
National display	264.0
Local display...

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