Brand Consultancies: The Case for Brand Consultancies

Bruce Tait

Bruce Tait argues that brand consultancies can play a key part in current brand management and provide a more holistic approach to brand development than can be expected from advertising agencies.

Brand Consultancies

The Case for Brand Consultancies

Bruce Tait, Fallon Brand Consulting

Ok, I know what youre thinking. This is an attempt to sell the concept of brand consulting by a brand consultant. Well youre right, but you might find our early learning about the emerging role of strategic brand consulting of interest. In starting a brand consulting practice focused solely on brand strategy, Fallon Brand Consulting (FBC) gained some insight into how clients view the strengths and weaknesses of ad agencies and other marketing service suppliers. We also have a new perspective on the way a...

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