Repositioning Research: A New MR Language Model
Virginia Valentine Semiotic Solutions
Winner of the David Winton award for Best Technical Paper at the 2002 Market Research Society Conference
Introduction
The great MR relaunch debate has raged on for the past decade; in the trade press, at Conference and wherever the role and status of Research crops up. There has been no shortage of suggestions and advice, both from within and without MR. They range from a long-term fundamental strategic overhaul to ditching the Market Research name altogether. Amongst these recommendations, however, a recurrent theme has emerged; there...