Children and TV Commercials
Lars RandrupandKien Trung LacCopenhagen Business School
Introduction
Since 1988 when the Danish national TVchannel, TV2, first ever broadcasted TVcommercials in Denmark, TVcommercials has become a huge factor of influence upon the attitude and knowledge of children towards different products and brands. After more than 10 years with TVcommercials both on the national and cable channels, the enjoyment of watching TVcommercials is somewhat gone. By the growth in commercialized TV children has become more and more tired of being bombarded with persuasive communication messages, especially when the same commercial is shown many...