Half a Century of Professional Bodies in Sales Promotion

Faith Legh

This article traces the establishment of the British Sales Promotion Association in 1933, tracking its history and evolution through 40s, 50s and 60s (when it changed its name to The Marketing and Promotion Association Limited), and on through the 1970s (when the first Code of Practice was drawn up).

Half a Century of Professional Bodies in Sales Promotion

Faith Legh, Incentive Today Magazine

‘History:’ said the late Henry Ford, ‘is bunk’. Such a shattering utterance could be made only by a genius. Nevertheless, history in the writing is liable to get somewhat coloured by imagination and even a little biased or distorted in its interpretation.

We only wish we had that opportunity when trying to piece together the brief jigsaw of history of the various professional bodies that have covered the sales promotion industry, since the recorded events of many of those early years are few...

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