The Marketing of Margarine*
Paul ClarkVan den Berghs
Birth of the Margarine Industry
The process of industrialisation has been divided into three distinct phases: first, the growth of the cotton and iron industries, and the construction of railways; secondly, beginning around 1870, the growth of new industries chemical, electrical and steel; and, thirdly, the rise of the durable consumer goods industries cars, television sets, washing machines and, coming right up to the present time, the wealth of electronic wizardry which is having such dramatic effects in almost every walk of life, from factory and office through to...