Never Work With Children or Graduates? BMRB's Class of 2001 Demonstrate Insight to Action

Andrew Parnell, Farid Jeeawody and Madeleine Capron

Describes work undertaken as part of the graduate trainee scheme at BMRB International. Segmentation work was carried out on Youth TGI data (of some 4000 respondents).

Never Work With Children & Graduates?

BMRB's Class of 2001 Demonstrate Insight to Action

Madeleine Capron Farid JeeawodyandAndrew ParnellBMRB International

Introduction

The authors of this paper are graduate trainees at BMRB International who have just completed the first year of the graduate development scheme. This includes formal training on research methods and issues. At the end of the first year, a major project is undertaken for a client. In 2001, there were two client sponsors; BT Cellnet and The Prince's Trust. Both involved research among young people the former a mobile telephony usage and attitude...

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