Classifying people: Demographics - not standing still

Pym Cornish

Argues that, based upon aspects of the real world that we can readily understand, demographics shows no signs of being superseded by newer classification methods.

Demographics: not standing still

The most powerful and widely used of all systems of analysis, demographics are inherently interesting - and on the move

Pym Cornish

This paper by an acknowledged world authority was presented at the ADMAP October seminar 'Classifying People', under the title British Demographics for 1993. It notes that social changes may have diminished the traditional demographic dimensions of sex, age, social grade and region, but others are to hand. Weighting helps us to adjust to changed 'housewife' roles, and life cycle stages accommodate behavioural variations almost entirely concealed in age analysis. More complex social grade subsumes...

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