When Famous Ideas Run Out of Steam
The Value of fame
Andrew Melsom Agency Insight
Tango, a fruit carbonate owned by Britvic, is so famous that 14yearolds who are now in the target group for this product can still recall the advertising that ran when they were just three years old. The truth is that they will never have seen the advertising in action, so to speak, as it was only on air for three weeks. They will most likely have seen it on a TV show that features famous advertising. The brand is rooted in British...