The Value of Fame: Brand Fame: The New Currency?

Alistair Stewart, Geoffrey Beattie, Jim Hytner, Matthew Freud and Nigel Bogle

This is an edited version of a wide ranging discussion on the question of fame as the new currency which was hosted by the Marketing Society in October 2001.

The Value of Fame

Brand Fame The New Currency?

Alastair Stewart,Nigel Bogle, Bartle Bogle HegartyMatthew Freud, Freud CommunicationsJim Hytner, ITV andProfessor Geoffrey Beattie, University of Manchester

In October 2001, the Marketing Society hosted a discussion on brand fame chaired by Alastair Stewart. Taking part were Nigel Bogle (CEO, Bartle Bogle Hegarty), Matthew Freud (CEO, Freud Communications), Jim Hytner (marketing and sales director, ITV) and Professor Geoffrey Beattie (University of Manchester). Their conversation went as follows:

Alastair Stewart:I recently chaired an event where the keynote...

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