Market Research's Role in Corporate Social Responsibility

This is a wide ranging review covering the role that market research can play in developing 'Corporate Social Responsibility' programmes.

Market Researchs Role incorporate Social Responsibility

Ruth McNeil, andMonica Kimche, Response Consulting Ltd.

Through business engagement in the community, businesses can strengthen their competitive position by creating stronger links with consumers and employees. By making the most of these less tangible resources, businesses create an edge over competitors in the market place. D Alexander MP, Minister for CSR, June 2001.

Corporate social responsibility (CSR) is now on the agenda for most companies. We now have a minister with responsibility in this area; the US Dow Jones CSR index in the US and the FTSE4Good...

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