Agency: Chiat Day | Authors: Crawford Hollingworth |
Neutrogena reveals its core values
BACKGROUND
Neutrogena is a publicly quoted American company which makes skin care and hair care products. The company holds a strong philosophy of quality, honesty and credibility through medical authority (their products are heavily researched and most are recommended by dermatologists).
Neutrogena was launched in the UK in 1978. The core consumer products in the UK are Neutrogena shampoo, Neutrogena cleansing bar, Neutrogena moisturiser and Neutrogena handcream. The brand has been consistently supported above and below the line, the former in core women's press. The advertising that...