1998 Media Report: Magazine Publishing
Efrem Zimbalist IIITimes Mirror Magazines, Inc.
Although healthy by almost any traditional measure, the magazine publishing industry is currently playing out four recent trends. And the outcome will shape the future.
Consolidation the gathering of magazine titles under fewer and larger corporate umbrellas is the first trend or challenge. KIII(I like it better than Primedia), Petersen and now Miller are recently formed consolidators in the market. Add to these the existing major publishers who are actively making acquisitions (our own Times Mirror Magazines among them) and a list of foreign publishers anxious...