Finance And Marketing A Business Partnership
Adding value to your marketing dollar
Sherry UlshBurger King Corporation
Finance, Accounting, Marketing Services the department can be called a variety of names based on each company's individual needs and structure. But no matter what the name, the function has a strong role in ensuring marketing dollars are fully utilized.
The marketing department is comprised of many people with many specialized skills production, strategy development, merchandising, etc. The job of the finance professional is to provide control, administrative support and added value and act as a financial consultant/partner. Detailed below...