Globalization and Pan-Regionalism: Are they Compatible?

Discusses the alternative strategies of globalisation (worldwide) and pan-regionalism (covering a wide area, e.g.

Globalization and Pan-Regionalism: Are They Compatible?

How multi-national companies can benefit from both concepts

Enrique J. Perez, Editorial Televisa

In today’s rapidly changing international business world in which more and more companies are entering the multi-national arena, the terms ‘globalization’ and ‘pan-regionalism’ are all the rage. They are bandied about in corporate boardrooms, staff meetings, brainstorming sessions and sales pitches – oftentimes without much thought given to their true meaning.

You certainly have heard the coined statement, ‘Think global, act local.’ More often than not, this concept refers to globalization as a corporate strategy. And, of course, you...

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