Internal Marketing Communications

Richard L. Kaye

Internal marketing communications is defined as the process of creating, packaging and distributing a company's critical business marketing messages within its organization, then directly to customers and prospects through the company's sales channel using personal communications.

Internal Marketing Communications

Without it you can’t have Integrated Marketing Communications

Richard L. Kaye Kaye and Company

In the ‘70s, everyone in business spoke of ‘quality.’ In the ‘80s the word on the street was ‘productivity.’ Now, as we plunge headlong toward the millennium, the new business ‘buzzword’ is ‘integrated marketing communications.’ This brainchild of academicians Schultz, Tannenbaum and Lauterborn has become one of the ‘90s’ most-often-cited business concepts.

Integrated Marketing Communications, according to its creators, means talking to buyers based on what they see, hear and feel, rather than simply talking about one’s products. It means realigning communications...

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