Building The Automotive Brand With Disciplined Pizzazz

The author from Daimler Chrysler, describes some of the marketing ideas and methods used to promote Dodge cars and trucks under the label - disciplined pizzazz.

Building the Automotive Brand With Disciplined Pizzazz

Driving the brand with innovative concepts

Julie Roehm Daimler Chrysler

Building the Automotive Brand with Disciplined Pizzazz

A few Sundays ago, I was at Michigan International Speedway. That day confirmed for me that I have the greatest job, for the best brand, in the greatest industry in the world.

NASCAR fans might jump to the conclusion that I feel this way because Sterling Marlin's Dodge Intrepid won the race – our first win since returning to this form of motorsports. But that's not the exclusive (or even primary) reason. That day, I...

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