Building the Automotive Brand With Disciplined Pizzazz
Driving the brand with innovative concepts
Julie Roehm Daimler Chrysler
Building the Automotive Brand with Disciplined Pizzazz
A few Sundays ago, I was at Michigan International Speedway. That day confirmed for me that I have the greatest job, for the best brand, in the greatest industry in the world.
NASCAR fans might jump to the conclusion that I feel this way because Sterling Marlin's Dodge Intrepid won the race our first win since returning to this form of motorsports. But that's not the exclusive (or even primary) reason. That day, I...