How Does A National Dealer Network Increase Their Truck Sales?
Targeted marketing, tailored to individual needs
Joe Devlin, Mitsubishi Fuso Truck of America
Mitsubishi Fuso Truck of Americas dealer network needed to increase their sales.
Just redoing sales literature or coming up with another contest was not going to have the long-range impact we were looking for with this network of 150 dealers. Thats when we realized we needed to take advantage of what had been an untapped marketing tool for us: the Internet. We had a website presence, but we needed more.
The result was Fuso...