Integrated Marketing, Agencies and Sponsorship

At the mention of sponsorship most of think of mega deals between the likes of Coca-Cola and the Olympic Games but sponsorship is not just for the big boys.

Sponsorship

Integrated Marketing, Agencies and Sponsorship

Nick Davies andXavier Quattrocchi SponsorClick

Mention the word sponsorship and most of us think of the mega-deals between Coca-Cola and the Olympics, Marlboro and Ferrari, or Vodafone and Manchester United. However, at SponsorClick we estimate that these mega-deals represent less than a quarter of the total sponsorship market.

Most sponsorships are of smaller size, and thus more difficult to identify and benchmark for any agency willing to propose out-of-the-box communication solutions to their clients.

A THREE-TIER MARKET

We believe the market is being divided into three sectors. At the top...

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