The Smoking Chimney: A New Approach to Modelling

The authors have taken an approach to modelling based on observing nature. The downfall of most sales models is that they cannot be easily understood by numerical laymen.

Modelling

The Smoking Chimney: A New Approach to Modelling

Doug Edmonds Tortilla 71 and,Mark Brown The Marketing Store

Having taken a new approach to modelling based on what we have experienced by observing nature, we have arrived at an interesting approach to modelling that produces easily actionable and interpretable results.

THE TROUBLE WITH ARTICLES ABOUT MODELS

If modelling is seen as irrelevant and boring by the marketing and research community at large, how do they perceive an article about modelling? We wont answer that question here, but we hope we can offer a fresh perspective on...

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