Response Outdoor Media
David PayneOutdoor Connection andBrett Hortonoptiglo
If the outdoor medium were an athlete in the brandbuilding championships, it would be a consistent goldmedal winner. No other medium can quite beat its boldness in rushing to the awareness finishing line.
But, in the direct response race, does outdoor even make it off the starting blocks? Can a shortexposure medium last the pace in a response campaign?
Brand response
In this article we will reveal the results of the first ever research into the key issues relating to outdoor and response advertising. We assess traditional direct...