Keeping it Simple

Maurice Kelly

This case history traces the easyEverything group of companies from its beginnings as an airline to the present time and explains that the success of the company is based on simple, easily understood pricing and marketing.

Case History

Keeping it Simple

Maurice Kelly

This is essentially a story about how one company has exploited the real value of the internet. The last two years have seen unrealistic business plans, unrealistic expectations, unreal millionaires created on the back of unreal share prices. Now that the dust is settling on that fantasy period, it is possible to see just what the internet is, and isnt. It will not sell products, it will not deliver products, it is not as good at being a newspaper as a newspaper is and people will not turn off their televisions in their...

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