Media Outlook 2001: Domestic Television
Elizabeth Herbst Studios USA Domestic Television
Due to the recent consolidation of stations by the major broadcasting groups, the future of the independent program supplier has come into question.
Today, Paramount, Disney, Fox, and Tribune can launch a program on their stations and clear a minimum of 32 percent of the country. The NBC/Hearst/Gannett affiliate consortium reaches more than 60 percent of the U.S., a figure that will likely grow as time goes on. Access to immediate distribution gives these station groups a distinct advantage, but it doesn't eliminate the independent producerdistributor as a...