Media Outlook 2001: Business Media
Gordon HughesAmerican Business Media
The year 2000 produced a new mantra for b2b media convergence: in print, in person, and on line. With the emergence of this new model, the b2b medium became increasingly important to advertisers and their agencies. Relationships between magazines and their advertisers have been pushed to a new level one of greater interdependence and consultancy.
With this, magazine ad revenues increased by 10 to 12 percent, tradeshow revenues by 15 percent and for the second consecutive year, an astounding 40 percent of ABM members Web sites were in...