Saving single Copy Sales

The author, from a major U.S. magazine company, considers the biggest crisis facing magazine publisher in the USA - the chaos, and possible collapse, of the magazine distribution system (to newsstands).

Saving Single Copy Sales

The realities behind magazine distribution

David PeckerAmerican Media

Several years ago, I had the honor of being the keynote speaker at the ABC Conference. The topic of my remarks was the challenge we as publishers would be facing at the newsstand.

I stated that there would be enormous difficulties in getting our magazines to the newsstand if the consolidation of wholesalers and retailers (which at that time was just beginning) continued. I also predicted that 50 percent of consumer titles would disappear from the newsstand because wholesalers would refuse to distribute them.

Now, it seems,...

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