Unlocking The Keys To Internet Success

Andrew Wetzler

The author, from More Visability.com, argues that search engine positioning (where a company appears on a search list) is a key determinant of web-site performance.

Unlocking the Keys to Internet Success

Making search engines work for your company

Andrew Wetzler, MoreVisibilily.com

Internet success, like a Web site, is not a stand-alone proposition. In other words, just having a Web site doesn’t in and of itself, open the revenue or income stream faucet. Target audiences must be funneled to a specific Web site. If that site is to be yours, you want potential customers to break through the clutter and find your home on the Internet, not your competitors.

There are a number of ways that customers find Web sites. Banner advertising, cross promotions and...

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