Brand Now
Cathy Constable AT&T
How do you argue in support for your brand now?
Today our world seems so non-brand friendly. We have access to anything, anywhere at anytime. Driven by new technologies and e-commerce, instant gratification defines our expectations. The multiplicity of choice for products and services is limitless not to mention access which is available 24 hours per day. We live in a world that is always on and we can get anything fast.
Why support the brand now when there is a new product, service, market niche or company surfacing daily? Companies appear overnight with...