An Organic Experience
Clairols Herbal Essences advertising is among the most innovative in the category
Peter J. Spengler Bristol-Myers Squibb Company and Association of National Advertisers
Up until about five years ago beauty care advertising was a fairly serious business. No one poked fun at beauty in their advertising. No one, that is, until Clairol the largest personal care division within Bristol-Myers Squibb reintroduced Herbal Essences Shampoo, a brand that broke all the rules on its way to becoming a global megabrand.
In 1995 the company launched what has become one of the most innovative, breakthrough and...