The Internet's Effect On traditional Media

This is a detailed review of the Internet's rapid growth in the USA, and its effect on audiences for traditional media.

The Internet's Effect on Traditional Media

An in-depth review of the Internet's rapid and dynamic growth

Brad AdgateHorizon Media

Much has been written and talked about regarding the effect of the Internet on traditional media. In simple terms, the Internet's effect has been rapid and dynamic; not only has it already affected media consumption, but commerce, music, the telephone and other industries as well.

According to Nielsen, approximately 38 percent of all U.S. homes now have access to the Internet. Approximately 100 million people (39 percent of U.S. population) have been online at home. A total of 60 million...

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