An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states

Ali Kara and Erdener Kaynak

The objective of this study is to investigate ethnocentric and/or regiocentric behaviour of Azeri and Kyrgyz consumers.

An Examination of the Relationship Among Consumer Lifestyles, Ethnocentrism, Knowledge Structures, Attitudes and Behavioural Tendencies: A Comparative Study in Two CIS States

Erdener KaynakPennsylvania State University at HarrisburgAli KaraPennsylvania State University at York

 

Introduction

The legalpolitical, social and technoeconomic systems evolved over the past five decades have complicated the creation and institutionalisation of effective marketing systems in Eastern/Central European countries, Baltic States and Commonwealth of Independent States (CIS). As the countries of the regions emerge from the ruins of communism, they are all making concerted efforts to continuously develop their indigenous economies and improve the standards...

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