Trust me, I'm a sandwich

John Crowther

Our need to trust food, and food brands, has become more complex. Given that trust is so fundamental to food, and food brands, it is a surprisingly neglected area for marketing and advertising.

Trust Me, I'm a Sandwich

Trust matters in food advertising, but trust is a complex issue, John Crowther, Banks Hoggins O'Shea FCB, demonstrates

Tell me what you eat and I will tell you who you are.

As Brillat-Savarin observed 175 years ago, food is about much more than simply sustenance. Food defines not just health literally who we are and will become but, as famine recedes from folk memory, how we see ourselves and how the world sees us. Food has become the ultimate statement of being.

As food has become so defining, our need to...

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