Focus of confidence: your daily newspaper

Trust is increasingly important in a consumer-empowered world, so advertisers should thank heaven for the trust people have in newspapers, argues Neil Sharman.

Focus of Confidence: Your Daily Newspaper

Trust is increasingly important in a consumer-empowered world so advertisers should thank heaven for the trust that people have in newspapers, argues Neil Sharman, News International

Consumers biggest problem isnt price. We are increasingly affluent and spending as much on leisure goods and services as on food and non-alcoholic drinks. Were climbing speedily up Maslows hierarchy. We may live in Rip-Off Britain, but the internet allows a more global (and competitive) shopping experience. So, if money makes the world go round, new technologies make it spin faster.

Consumers biggest problem isnt limited...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands