Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-Tracking Approach

Dean M Krugman, Richard J. Fox, James E Fletcher, Paul M Fischer and Tina H Rojas

Currently mandated and new health warnings in the context of magazine ads for two cigarettes were studies among adolescents.

Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-Tracking Approach

Dean M Krugman, Richard J Fox, James E Fletcher, Paul M Fischer and Tina H Rojas

Currently mandated and new health warnings in the context of magazine ads for two cigarettes were studied among adolescents. Focus groups were used to garner a basic understanding of how adolescents react to cigarette advertising and currently mandated Surgeon General Warnings, and to develop new warnings. Two currently mandated warnings and two new warnings were then imbedded in magazine ads for two cigarette brands and...

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