Commercial Television: Dead or Alive? A Status Report on Nielsen's Passive People Meter
Barry Cook senior vice president, chief research officer Nielsen Media Research
What if someday, something like this scene happens ...
THE LAST UPFRONT
Time: Sooner than you think Place: The phone Players:Buyer, a major national advertiser with a major budget. Seller, a mass audience television programmer
S:This year, we've managed to keep the CPM increase below double digits for you. I'm willing to offer you a package for the coming season at $35 per thousand....