How and Why People Watch TV: Implications for the Future of Interactive Television

The purpose of this paper is to look at how and why people watch television to provide a realistic basis for thinking about the future of the projected interactive television environment.

How and Why People Watch TV: Implications for the Future of Interactive Television

Barbara Lee and Robert S Lee

Technology is now opening up the possibility of profound transformations in the communications infrastructure of modern society, and the playing field is changing in the battle for the attention of prime-time America. We have seen an explosion of sales of multimedia computers for the family use, and the rapidly growing Internet is acclaimed to be a truly revolutionary advance in communications comparable to the development of the postal system, the telephone, and radio and television broadcasting (Armstrong, 1994; Strangelove,...

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