The Interactive Telemedia Index: An Internet/ITV Impact Model

The ITI measures the entire interactive electronic networked media environment which encompasses four principal market areas: content, customer premises equipment, transport, and public policy.

The Interactive Telemedia Index: An Internet/ITV Impact Model

Craig Gugel

The ITI measures the entire interactive electronic networked media environment which encompasses four principal market areas: content, customer premises equipment, transport, and public policy. The ITI was developed to assist practitioners in determining the viability of Internet and ITV services as potentially prominent commercial media. As 1997 progresses all signs point to accelerating growth in the interactive telemedia arena.

A question of paramount importance to many employed in the advertising and marketing professions is 'When?' When will the Internet begin to contribute significantly to our sales goals? When will interactive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands