Media View: Magazines and the new media
Michael Pepe, senior vice president, group publisher of Fortune andMoney magazines.
Panic, panacea, or part of the plan?
Analysis always begins with the accumulation of data. And, that's where we get into trouble: There is a perceived inverse relationship between the amount of press devoted to new media and the continuing long-term marketing strength of magazines. Indeed, the more you read, the more you're tempted to think that the winds that follow the explosion of the Internet will simply put magazines out of business.
I'm not worried. For...