Special report: Why We Fight the Tobacco Advertising Battle
Tough questions, straight answers
David Bell (chairman) and O. Burtch Drake (president) The American Association of Advertising Agencies
It is not about tobacco. It is not about sales. It is about advertising.
As you probably know, retailers must now request photo identification from anyone appearing to be under the age of 27 who attempts to buy cigarettes or smokeless tobacco. That is one of many new regulations that will be enforced by the Food and Drug Administration to reduce the sale of tobacco products to minors. The...