The moment of creation
Interviews by Paula Champa
It is an instant. A nanosecond. A flash.
When all the pieces come together.
When an idea becomes a reality.
When concept becomes execution.
When words and images become part of our permanent lexicon of communication.
Shirley Polykoff
The moment : 1955
The client: Miss Clairol
The campaign : 'Does she...or doesn't she?'
The Agency: Foote, Cone & Belding
The Creator: Shirley Polykoff
There was no hair-coloring business in 1955. If you used haircoloring, it was blotchy looking and uneven; for a woman to admit to coloring her hair was a...